Many times we wonder why our email marketing strategy is not working. And is that the work behind, although at first glance it seems easy, it is not.
Why do we believe that email marketing is one of the most effective strategies?
- Brand image
- Increase the ROI of our online marketing
- Loyalty
- Economic. Minimal investment = great results
- Direct and immediate channel
- Bidirectional
- Segmentable
- Measurable
- Effective: more effective than RRSS
- Not intrusive
- Customizable
Since you now know what an email marketing campaign consists of, we saw it in the previous post, and you are aware that it is important for your business, we are going to go to the next step, we are going to explain the secret to creating an email marketing campaign of success.
- Define objectives and target: first of all, you have to set yourself some quantifiable objectives to know if, once the campaign has finished, it has worked. Why do we send the email? For what purpose? ... This has to be in writing so that the results can be analyzed later.
- Segment: ideally, you create your database. It is not good that you send emails to users who are not interested in your product and / or brand, you will lose time and effort.
- Personalize: you must talk to the user yourself and take care of the message. Personalize it with his name and take into account where he lives, his tastes, preferences, etc ... We recommend that you greet him and say goodbye; you will create a much closer bond with him.
- Select a good topic and content: this is a good time to bring out your content strategy. It is advisable to put a single CTA and create an urgent need.
- Striking subject: spend some time thinking about the subject, it will be the first thing the user sees and it will depend on him whether he opens it or not.
- Design: take care of the quality of the images. Add a space so that the user can unsubscribe whenever they want.
- Less is more: you can use the dates indicated for sending emails, although we recommend that you do not exceed the frequency.
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